The year 2010 witnessed the introduction of the Gym Vest, a product that would go on to become iconic for Essdee. Beyond being a stylish addition to the product line, the Gym Vest embodied Essdee's commitment to not only provide fashionable apparel but also to align with evolving health and fitness trends. This launch marked Essdee's adaptability to changing consumer preferences, recognizing the growing emphasis on an active and healthy lifestyle.